Challenge: Retro + Modern for all ages.
Solution: By using simple shapes in interesting ways, the speakers juggle a playful theme while maintaining a level of sophistication. In early development, the generic shape was established based on the previous statement but required refinement and a unique incentive to attract customers.
These goals were met through designing the product to be appealing to all age groups. By incorporating large simple shapes with fine secondary details, a brand identity was born. Symbol V1 is the first line of speakers to be released through the start-up company with roots in the industry. Specializing in the manufacturing of speakers, Symbol approached Disturbed Design to design their initial line. The color options will also be unique to Symbol, including the use of materials and the playful fun factor it carries.
Our research and strategy team learned an extensive amount about bluetooth speakers during this project, which helped us determine the size, color palette, shapes, and materials for Symbol to carry throughout its brands lineup. Keep an eye out for the Symbol V5 sound bar that is in progress!